Word: adman
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...plaintiff, in a Los Angeles court, called for the dissolution of Lewislor Films, Inc., producer of NBC-TV's Loretta Young Show, charged company bosses with "dishonesty, mismanagement and unfairness." The plaintiff: Adman Tom Lewis, 55; codefendant: the company president, Cinemactress Loretta Young, Lewis' wife for almost 18 years. Said Lewis: "It has no personal implications." Said Actress Young: "No comment...
Beetle-browed Leo Burnett, 66, chairman of Chicago's Leo Burnett Co. Inc., is a fast-moving adman who looks and acts much younger than his age. In 22 years he has expanded his agency billings from $1,000,000 to $80 million, captured the No. ID spot in domestic billing among U.S. agencies...
Along ad alley, Harper has pushed his agency out in front by emphasizing market research. The Oklahoma-born son of an adman, Harper graduated from Yale ('38) and joined McCann-Erickson as an office boy. He shot up fast, became president in 1948 at 32. Since then, he has quadrupled the agency's billings (Coca-Cola, Westinghouse, Chesterfield, etc.) to $250 million last year, hopes eventually to push McCann ahead of the No. I agency, J. Walter Thompson...
...Washes for One Head. McElroy came up through the advertising route, but he bore no resemblance to the caricatured three-martini sincere-tie adman of Madison Avenue legend. In Procter & Gamble's tight check-and-balance organization, advertising was something of a science, tied closely to research and development, production and marketing. P. & G. advertising knew almost to the ounce how much soap each of its bubble-bathos radio programs could be credited with selling. P. & G. advertising still does the weekly wash free for 100 Cincinnati housewives, checks them closely as to their likes and dislikes...
...Adman Lasker at 64 plunged into the market, convinced that the world of advertising art had all along been drawing its ideas from the prime originators of modern painting. In the next eight years he amassed a spectacular collection ranging from an 1834 Corot to a 1950 Joán Miró. The results, shown by the 60 color plates of The Albert D. Lasker Collection (Simon & Schuster; $20), make one of the handsomest art books of the season...