Word: adman
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...Sidewalk. Young Rector Kinsolving's congregation obviously likes the shaking he is giving it. He moved to Pasco four months ago from a mission vicarage in California, an earlier tour as intern chaplain at San Quentin Prison and two years as an adman in Philadelphia and Phoenix. Ariz., has a strong Episcopal family background (his father, grandfather, great-uncle and cousin were or are bishops ). Said a fellow clergyman: "Who's Who is on his side-even if Episcopal doctrine is not." At Pasco, Kinsolving has broken all church attendance records, more than doubled church pledges...
Last week Kolynos was off the Grey list and Fatt was on the fire. On the very day that he wrote his memo, trim, slim Adman Fatt appeared on his first TV program, the third-degreeish Nightbeat, to support the view that admen really believe in their products. Fatt said he had used Grey-advertised Mennen Hair Creme and Chock Full O' Nuts coffee in his own home that very morning. What about Kolynos toothpaste? He had fallen down there, he conceded in a burst of confidence. Instead of Kolynos he had brushed with Crest, a Procter & Gamble product...
That was too "sincere" for Whitehall Pharmacal Co., maker of Kolynos; it canceled its $300,000 Kolynos account with Grey. "Whitehall had been about to give us more business," Fatt explained ruefully, "and now they've taken even this away." Not every adman was convinced that a veteran of 36 years in the business could have made such a blooper without intending it. Some wondered if perhaps Fatt had already lost Kolynos before he appeared on Nightbeat and had simply used the occasion to cover his loss. But Fatt denied any such scheme. Said he sincerely...
...While FCC scanned the air waves for any trace of an adman's use of "subliminal perception" in a pitch to the viewer's subconscious mind (TIME, Nov. 18). one TV station announced that it has been trying the technique for two months. WTWO in Bangor, Me. superimposes the suggestion "Write W-TWO" once every eleven seconds on certain of its TV shows, in a flash too swift for conscious perception. The station promised to keep FCC posted on the experiment; so far, a spokesman admitted, the results in the station's mail volume have been...
Television took a drubbing last week from one of its dearest friends: a TV adman. John P. Cunningham, head of Cunningham & Walsh, Inc., whose clients will funnel $20.8 million into TV this year, told 700 admen in Atlantic City that today's "pallid programing" is fast robbing even the best commercials of their power. Said he: "People will watch programs that bore them, but they tend to tune out their minds, which is bad for advertising...