Word: adman
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Even TV's original plays showed an unaccustomed polish. The best was Alcoa Hour's presentation of Man on a Tiger, adapted from a short story by Adman David Levy. It was a plunge deep into the Madison Avenue jungle, where admen fight for accounts, TV comedians fight for prestige and the small fry of television fight for their very existence. Keenan Wynn was the comic whose ratings have begun to slip and Melvyn Douglas the account executive who had risen to a vice-presidency on the comic's back and now decides it is time...
...SUNKEN GARDEN, by Douglass Wallop (254 pp.; Norton; $3.50), spins this sudsy question in the novelistic washer: Will the seven-year itch spoil the successful marriage of Tom Forester, boy adman? Author Wallop is noted for his 1954 crystal-gazing novel, The Year the Yankees Lost the Pennant (later the hit musical Damn Yankees), in which he showed how the Devil, with an assist from a Washington Senator outfielder, could raise hob in a baseball stadium; now he shows how the devil in the flesh complicates family life in the Madison Avenue...
...With its commercials rationed by law to six minutes for every hour of entertainment, I.T.A.'s advertisements sounded about as American as tea and crumpets. Housewives spoke quietly of the merits of this and that. Playful animals won friends and influenced buyers. "The British." explained a visiting U.S. adman, "are crazy for animals." On I.T.A.'s second day, a tea commercial got tangled with a station-identification signal, another commercial inexplicably appeared twice, and the station itself broke down five times. Meanwhile, the government-sponsored BBC carried on smoothly with plenty of reliance on Mickey Mouse. By week...
...million televiewers who saw him conquer an adman's dream of Everest, Dick McCutchen proved a perfect dish. Shaken well, he had the drawling deference of a vintage Jimmy Stewart, the nerve of a riverboat gambler, and the Montezuman morale of a Marine. Not the least, he had an astronomical gastronomical education, inherited from his globetrotting naval-officer father, who has spent years accumulating exotic recipes...
...duty. If one quiz show was a smash hit, why not two? The producer, Louis G. Cowan, Inc., came up with a new idea called Panelopoly (a portmanteau word combining panel and monopoly), which would feature a panel of four amateur experts who would answer questions on their specialties. Adman Norman Norman sees Panelopoly as a sort of postgraduate course for contestants who have tried for the top money on The $64,000 Question. Explains Norman: "I got to thinking along this line when I realized that Mrs. Kreitzer and Gino Prato and Gloria Lockerman [the speller] were still...