Word: adman
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After graduating from Harvard ('30), he worked as a reporter and adman for the New York Times and Syracuse Post-Standard, did public relations (forthe Panama Canal), ran the Casa Grande (Ariz.) weekly Dispatch for two years before joining the Navy, then sold it at war's end. With his own $20,000, a borrowed $55,000, and an option to buy the News in his pocket, Tom Robinson persuaded such well-heeled Carolinians as former Army Secretary Gordon Gray and Robert M. and James G. Hanes, operators of one of the state's biggest textile mills...
...Fixit has a sponsor (Philadelphia Gas Works Co.) and an audience estimated to include 43% of the adults viewing at that hour. It started last March after an adman named Franklin Roberts saw Reporter Selby on a straight newscast. Roberts told Selby he was a poor commentator because he was not reporting what he knows best: Philadelphia, its people and its problems. He suggested a show growing out of the "In Our Town" column that Selby writes six days a week for the Bulletin, and they finally settled on the column's "Mr. Fixit" service idea...
...became president in 1942, launched such slogans as Old Gold's "For a treat instead of a treatment." After seven years under his hand, Lorillard hired a management consultant to find out what was wrong with the company, was advised to find a new president. After ex-Adman Robert Ganger joined the company, Lorillard sales spurted 51% in four years, but Ganger left in 1953, and Kent (still upstairs as board chairman) moved back in as chief executive officer. The next year Lorillard's sales slumped by almost 10%. Kent still expects to continue in an "advisory capacity...
...novel defenses of their wares. Columbia's Jerry Wald asserted the right of U.S. moviemakers, unlike that of Soviet producers, to criticize their country's seamy side; Motion Picture Industry Councilman Lou Greenspan fell back on the Bible, where "murder, adultery, even incest are described." One movie adman piously explained, when Kefauver cited an advertisement showing two scantily clothed lovers grappling suggestively, that it could have been worse: "In the original [drawing] submitted to us they were clad only in beads. We at least put pants on the woman...
...after six months of winnowing and weighing, would be an asset to the advertising department of any firm. The Rev. Dr. Theodore Henry Palmquist, 53, of Los Angeles' big (some 2,400 members) Wilshire Methodist Church, has the go-getting drive and the social flair of a successful adman-which was just what he started...