Word: adman
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...like paradise, but the seemingly innocent natives soon prove to be suffering from human nature. They like private property and often marry for wealth or power rather than love. In their own primitive fashion, they are as firmly entered in the 20th century rat race as a Madison Avenue adman. No fool, Salesman Rantz snows the natives under with his bag of jokes-which terrify the islanders. He makes a laughingstock of the chief and moves into his job. By the native code losers in the grab for power are exiled to the other side of the island...
Manhattan Adman Frank Egan explains that the new trend is simply an effort by sponsors to make commercials as painless as possible for viewers: "In radio you could use a musical bridge between the entertainment and the message so that the commercials didn't seem so abrupt and jarring. But on TV, if you interrupt audience attention to plunge into a commercial, viewers get resentful." For this reason nearly all TV hosts and masters of ceremonies are supposed to ease the way into the sales message...
...provocative, if somewhat cloying, combination of Lincoln and sex; the second used the rhythmic movements of 18 actors (as many as were employed in the cast of State of the Union) to create a mock political parade and rally that ended up as a plug for Ford cars. Adman Blake Johnson of Kenyon & Eckhardt reported that the commercials, which were colorcast, cost five times more than usual and were rehearsed for three days instead of the customary few hours. Pontiac commercials concentrate on good "portrait shots" of the car while an off-screen announcer raves about "this year...
...considers himself nothing but a tool of God, he believes in giving God plenty of help with some tools of his own. The tools he has fashioned add up to an intricate technology of soul-saving that might astonish St. Paul, bewilder John Wesley and give any Madison Avenue adman some ideas...
...housewife: "I can't get color on my set, so why should I waste time watching a show when the best thing about it is its color?" The makers of Hazel Bishop cosmetics, one of the sponsors of Satins and Spurs, were saddest of all. Groaned a Bishop adman: "We're calling that show Nails and Coffins. We were afraid the rating would be low, but we never dreamed it would be that low. The whole idea of spectaculars just isn't going to go-it's the most unfortunate name ever coined." NBC President...