Word: adman
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...Ernest Hemingway let word out that he was planning an independent full-length documentary on the sights and sounds of big game hunting in Africa. His associates: Frank McCarthy. Hollywood public relations man, and William Lowe, onetime Look editor turned Manhattan adman...
...some of the finest new TV playwrights (e.g., Horton Foote and Paddy Chayev-sky), had trouble over the Playhouse series: the advertising agency was upset by the lack of upbeat endings and the prevalence of Southern "mood" plays (Coe was born in Alligator, Miss.). Complained an adman: "One week there'd be a story about a blind old lady in Texas, and the next week a story about a blind young lady in Texas." This summer the Playhouse audience rating took a serious dip (usually it has been in or close to the Top Ten), and that, apparently, gave...
...educational crusades, Osborn's has been one of the most curious. A soft-spoken teacher-turned-adman (Batten, Barton, Durstine & Osborn), he has become convinced that education pays too little attention to imagination, and he has taken it upon himself to do something about it. Last year he wrote a textbook called Applied Imagination (Scribner; $3.75). drew up a special teacher's manual to go with it. Since then he has been writing to hundreds of educators and industrialists, has spoken often at workshops and banquets. Though some campuses have dismissed his course...
...column, "The Sportlight," syndicated to more than 100 U.S. dailies, Granny Rice did more than report sports, often in sentimental verse. "He was the prophet of the glory of games," said his old friend, Manhattan Adman Bruce Barton, "he was an evangelist...
Chester Bowles, ex-adman, ex-governor, ex-ambassador to India, is now an ex-aspirant for re-election as governor of Connecticut. And he is somewhat surprised; a year ago, the Democratic nomination seemed to lie in the palm of Bowles's big, friendly hand...