Word: adman
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...only four radio stations were aiming their programs at a Negro audience. By last week the number had grown to 270 (out of a U.S. total of more than 2,500 stations). Next month Chicago Adman Leonard Evans hopes to capitalize on this "fantastic growth" by launching the first nationwide Negro radio network -40 stations from Miami to Los Angeles...
...certain shows. Thus, on Philip Morris' I Love Lucy or the Camel News Caravan no one is ever referred to as "lucky." And on Lucky Strike shows there is never any mention of camels or caravans, of hoards of old gold, or of chesterfield sofas or overcoats. An adman for Chesterfield recently rewrote the lyrics of the show tune, Blue Room, for Singer Perry Como. The offending line read: "I can smoke my pipe away...
...Studio One, sponsor Westinghouse has brilliantly faced up to some difficult situations. One script was turned down at the last minute when a sure-eyed adman found that its plot revolved about a leaky refrigerator. And, to protect the tender sensibilities of Westinghouse's lamp department, Studio One obligingly switched the title of Rudyard Kipling's The Light That Failed to The Gathering Night...
...difficult to single one person out of this first-rate cast, but if anyone deserves an especial credit, it is Bob Schwarz, who, besides contributing to the lyrics, played Maximilian Feek, the adman himself, with gusto, humor, and even subtlety when it was needed. Juggling the whims of ball-bearing manufacturer S.J. (does in dry dead-pan by Walter Littell) with the extra-curricular passions of Electra, his brassy mistress, played by Hugh Fortmiller, Feek is ulcered into finding a new advertising glmmick to sell ball-bearings. With the help of vice-presidents Arbuthuot, Moriarity, and Carmichel (Ed Bursk, Stove...
Westinghouse veteran and a brilliant mechanical engineer (Alabama Polytechnic, '22) with a long string of patents. Virginia-born William White Sproul Jr., 45, an electrical engineer, bosses the general industrial-products group, which includes elevators, airconditioning, plastics, small motors, etc. Appliances are under consumer products, run by ex-Adman John Meek McKibben, 51. Price is the overseer who keeps the top echelon pulling together, holds it responsible for meeting goals. All of them sit in on the overall management committee, which determines how high Westinghouse should set its sights for expansion...