Word: adman
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...that Jim Baker has done the right thing, some familiar figures are falling into place in PRESIDENT BUSH'S campaign. Among them are attack-adman Roger Ailes, who will soon take over "special projects," and Craig Fuller, who is expected to reprise his 1988 role as chief of operations. Most urgent, though, Robert Mosbacher has agreed to return to his old job as chief G.O.P. fund raiser. Funds are running perilously low. With just nine weeks left until Election Day, the party's Victory '92 operation, targeted to raise $46 million for state party needs, advertising...
Floyd Brown's Latest Smear Campaign: A nasty adman's new gimmick to nail Clinton...
Disagreement also arises over how to publicize the Perot message. San Francisco adman Hal Riney, who helped create Reagan's effective "It's Morning Again in America" television campaign in 1984, has signed on to devise the Texan's television ads. Rollins and Jordan want to launch a full-scale media effort almost immediately, but other aides favor more of the unadorned, direct appeals that have proved so effective in building support. Several key assistants were ecstatic over Perot's performance on an abc town meeting last week. Although the candidate was typically discursive and vague when responding to questions...
...Adman Roger Ailes...
Veteran New York City adman David Altman recalls paying Lauren Bacall less than $25 to pose back in the 1940s. Ten years ago, a top model in New York City earned about $5,000 for a day's advertising or commercial work. Today the superstars can make between $15,000 and $25,000 a day. Each of a tiny handful of the most sought after is earning in the neighborhood of $2.5 million a year. Perhaps 30 of the next in line earn around $500,000 a year. The managers reap a pretty harvest too. Agents receive...