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Word: adman (lookup in dictionary) (lookup stats)
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...bolts that was down on its knees with 38 on the clock, and two dozen for a loaded cream puff with a few dings." I was reminded of some more lingo that one might encounter between two used-car dealers when I read your Oct. 13 article on the adman's jargon: "Dog, lemon, roach, bucket of bolts, Southern beauty, Detroit taxicab," etc. (a used car in very poor condition); "piece, piece of iron" (any car); "heat and music" (radio and heater); "bill" ($100); "dozen" ($1,200) "cream puff" (a used car that was well taken care of) ; "dings...

Author: /time Magazine | Title: Letters, Nov. 3, 1952 | 11/3/1952 | See Source »

...world's current passion for eye patches and other attention-catchers, Manhattan Adman Frank Neuwirth hit upon a new one-a foot-long beard. He tried it in an ad for expensive ($7.50 to $20) Tiemaker Countess Mara Inc. (TIME, Dec. 2, 1946), and landed the store's account. In The New Yorker it was easily the ad of the week...

Author: /time Magazine | Title: ADVERTISING: Beaver | 10/27/1952 | See Source »

...agencies along Manhattan's Madison Avenue, the true test of a huckster's sincerity is the way he speaks the language. But it is not the English language as most people know it: it is the adman's jargon, which changes as fast as a sponsor's mind when the Hooperating slumps. An adman who wants to keep "with it" must change his vocabulary almost every week. Otherwise, he simply will not be considered an "acute citizen"; he just won't be "attuned." Last week the acute citizen had some sharp new phrases...

Author: /time Magazine | Title: ADVERTISING: How to Be Attuned | 10/13/1952 | See Source »

...office, once known as the "shop," is now the "foundry," "store" or "delicatessen." An adman attends "brainstorm sessions" instead of meetings; there, ideas are "pressure cooked," "housebroken," or merely "kicked around." And if no single idea is "bought"-that is, if nobody "gets any nourishment from it"-chances are a bunch of ideas will be "Burbanked," i.e., combined into a hybrid. At such high-level "spitballing sessions" it may be advisable to "pitch up a few mashie shots to see how close we are to the green." Then, having made sure that the scheme has sufficient "protein...

Author: /time Magazine | Title: ADVERTISING: How to Be Attuned | 10/13/1952 | See Source »

...successful adman nowadays must "get into the field"-even if it is only on a "one-man survey"-to "check the trade" and get an "on-the-ground approach" to the "big picture." That means, of course, both "sales-wise" and "production-wise." Then, having gotten a "fillin" (which is known in advertising circles as letting an outside dope in on the inside dope), he will be all set to "finalize his thinking" and "explode the market...

Author: /time Magazine | Title: ADVERTISING: How to Be Attuned | 10/13/1952 | See Source »

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