Word: adman
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...international advertising confer ence in London last week, British Adman J. B. Nicholas offered his views on sex ap peal in advertising. Said he: "Sex appeal ... is a corrupt, lazy substitute for the romantic appeal. Sex appeal offers few novelties and they soon bore, whereas the romantic appeal affords inexhaustible possibilities of humor, charm and sentiment." How did Adman Nicholas define advertising sex appeal? Said he: "Oh, you know. Legs and all that sort of thing...
Since admen are as follow-the-leader on TV as they have always been in radio, many other TV commercials are likely to assume a musical comedy format. But, sooner or later, something different will come along. As one ecstatic adman put it, with unconscious irony: "Why, we haven't even scratched the surface of what we can do to please the public...
...financial lifeblood) was another question: If television is about to be flooded with congressional probers and legislative debates, how will they be sponsored? More important, what will happen to the ratings of the commercial shows that try to compete with such compelling, real-life drama? So far, a Manhattan adman had the only answer: "If the Washington circus keeps going, competing shows will have to be taken off the air. It just doesn't pay to go on for an audience of about ten people...
...Sample Seraphs: Katherine Grimm (secretary to General Foods' Colby M. Chester), Naoma Lowensohn (Publisher Roy W. Howard), Louise MacLeod (Adman Bruce Barton), Mary R Davis (Lowell Thomas), Marguerite Shepherd (Eddie Rickenbacker), Lillian Rosse (Thomas E Dewey...
...Mail Order. Today, EB is one of the most prosperous properties ($2,000,000 net in royalty revenues since 1943) of the University of Chicago. It became such seven years ago, when ex-Adman William Benton, now Democratic Senator from Connecticut, maneuvered its transfer from Sears, Roebuck & Co. ("Do you think it appropriate that a mail-order house should own the encyclopaedia?" he had asked). Benton still heads EB's board of directors, while Chicago's retiring Chancellor Robert M. Hutchins still presides over its board of editors. The top editing job belongs to wiry Editor Walter Yust...