Word: adman
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...Manhattan, an anonymous adman (following the slogan of the wartime campaign against venereal disease) was boring from within by flooding Madison Avenue and Rockefeller Center with matchbooks carrying the ominous message: "Help Stamp...
From carnivals, boardwalks, county fairs and street corners across the U.S. the glib salesmen known as "pitchmen" were rushing into television. In the New York area alone, TV pitchmen expect to reap a $10 million harvest this year. This week Manhattan Adman Harold Kaye will have nearly 20 of his pitchmen doing more than 130 hours of solid selling on TV, hawking such merchandise as $1 card tricks, electric irons, luminous Christmas tree ornaments, infrared-ray broilers, talking dolls, $39.95 wristwatches (on "easy, generous terms...
Call It Education. Pitchmen are somewhat cramped by TV station rules limiting the amount of time that can be given to commercials.* Adman Kaye solves this problem by buying time in 1½-hour chunks, scheduling a movie and then breaking it up for repeated four-minute pitches. To the battered televiewer, the breaks in the movie seem all but unendurable, the TV pitches all but interminable. But Kaye is careful to explain that demonstrating how something works comes under the heading of education, not selling. "It's only when we get into our turn (see glossary) that...
...time he is making radio, TV and church appearances to discuss religious affairs. On Sunday of this week, Episcopalian Pleuthner preached a sermon at All Saints' Episcopal Church in Harrison, N.Y. and a few days later was scheduled to appear on the Tex and Jinx show. Reason for Adman Pleuthner's new role: his current book, Building Up Your Congregation (Wilcox & Follett...
...considered undignified miracles-undignified acts of healing. Can you imagine the average church board being asked to approve such miracles as the turning of water into wine, or feeding the multitude on two fishes and five loaves of bread?" One of the chief weaknesses of church boards, according to Adman Pleuthner, is that they have too many bankers, lawyers, doctors and retired businessmen and too few "sales managers, advertising men, and active business executives on the way up the ladder of success." What's wrong with the bankers and lawyers? They "achieved success by having people come to them...