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...Thayer (Jimmy Lydon and Olive Stacey) and The First Hundred Years intends to sob-and-smile its way through in-law troubles, childbirth, alienated affections and innumerable reconciliations. Recalling the long runs of some of radio's continued dramas (One Man's Family, Life Can Be Beautiful), Adman Walter Craig has foresightedly signed his leading characters to seven-year contracts. But it's hard to stop a soap opera, once it really gets going. Says Craig: "Suppose one of the mothers-in-law should drop out-we'll just say she was killed in a plane...

Author: /time Magazine | Title: Radio: Entering Wedge | 12/11/1950 | See Source »

Until a couple of months ago, tall, sandy-mustached Willard A. Pleuthner was only a vice president of a big Manhattan advertising agency (Batten, Barton, Durstine & Osborn Inc.). Last week dazed Adman Pleuthner was trying to adjust himself to the fact that he had suddenly become an important layman-consultant to the country's Protestant churches...

Author: /time Magazine | Title: Religion: The Sales Approach | 12/11/1950 | See Source »

...Missouri, Thomas C. Hennings Jr., onetime Congressman, defeated dogged, conservative Forrest Donnell, became the only Democrat to turn a Republican out of a Senate seat. Truman opposed Hennings in the primary in his home state, was glad enough to get him in the finals. ¶ In Connecticut, Adman Bill Benton squeaked through over Wall Street Banker Prescott Bush, while Benton's old advertising-agency partner, Chester Bowles, was losing the governorship (see below). Brien ("Mr. Atom") McMahon, who ignored both Benton & Bowles, was easily reelected...

Author: /time Magazine | Title: National Affairs: The Senate | 11/13/1950 | See Source »

...house. As he commuted between his country acres and his Madison Avenue office, Blandings got to thinking that it wasn't really enough just to own a house. A man ought to pull his weight in the community. What happened to fiction's famous flannel-brained Manhattan adman in the social & political briers of rural New England is the lightsome burden of Blandings' Way, FORTUNE Editor Eric Hodgins' sequel to Mr. Blandings Builds His Dream House...

Author: /time Magazine | Title: Books: Connecticut Gamut | 10/16/1950 | See Source »

...President Eurico Gaspar Dutra: the honorary rank of general in the Brazilian army. Invited to dedicate a new industrial exhibit hall named in his honor in Berlin: General George Marshall, wartime U.S. Army Chief of Staff. Greeted in Berlin by hordes of Germans who pelted him with flowers: Philadelphia Adman Frank Howley, onetime Commandant of the city's U.S. sector...

Author: /time Magazine | Title: People: People, Aug. 21, 1950 | 8/21/1950 | See Source »

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