Word: adman
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Since the oldest alumnus of the Great Books course had been out of college only eight years, none had yet become rich or famous in his own right. Some had chosen business careers-there were an insurance underwriter, an adman, a financial analyst for the Ford Motor Co. But many of the St. Johnnies who had gone to work seemed to have offbeat tastes. One alumnus was producing Chinese films; another had become a ballistics expert; three were fanning in Maryland. There were also an able seaman, an organizer for the International Ladies Garment Workers' Union, a professional Marine...
Like a Crossword Puzzle. From its shocking-pink rate cards to its Mother Goose jingles on racial themes, WNEW reflects the breathless, bouncy personality of its manager, fortyish Tudie Judis. When Watchmaker Arde Bulova and Adman Milton Biow founded WNEW 15 years ago, Tudie was added to the staff as a $15-a-week afterthought. Today, earning more than $60,000 a year, she presides every morning at 9:15 over a highly paid and talented "coffee cabinet," which settles WNEW policy decisions without red tape and interoffice memos. "I love business," Tudie declares with a flutter of gestures...
Siragusa also blasted the Zenith claim as "very poor advertising, about the poorest taste I ever saw . . . Nobody knows how or where or when the proposed new bands will fall." Admiral's Adman Seymour Mintz cried indignantly: "The public doesn't even know what a turret tuner is. All you have to do is put in some new condenser strips for higher frequencies. Just take out the old and put in the new. Why throw a scare into people before you need...
...Veteran Adman Bruce Barton had figured out a sure-shot means of cracking the Iron Curtain: bombard Russia with Sears Roebuck catalogues. "If that day ever comes," he told a San Francisco salesmen's convention, "we will not need any longer to fear Communism. No ordinary Russian ever suspected such a wealth of wonderful and desirable objects exists anywhere in the world as the Sears catalogue presents...
...Atlanta Constitution found a way last week to make high-priced newsprint carry both editorial matter and advertising in the same space. The paper first printed a one-color ad for Delta Air Lines, then printed the financial page over it (see cut). Adman B. D. Adams, who thought it up for his airline client and ran the ad in four Southern papers, said graciously that any newspaper could use his idea...