Word: adman
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...London he became the protege of adman David Ogilvy, whom he greatly admires. People in advertising are reviled nearly as often as lawyers, but Mayle thinks it makes a fine first career. "You learn to present an idea lucidly, and you must have a picture of who your audience is," he says. "It's a wonderful preparation for several things, like politics and charity work...
...contrast, the British are embarrassed by the direct approach, preferring humor. "British ads are funnier because the British themselves are funnier," says Dutch adman Bart Kuiper. One cheeky British spot, titled The Hopping Pecker, shows a cartoon image of a male organ knocking at a red heart-shaped door and being refused entry until it coifs a condom...
...toward glad-handing than mapping strategy or managing a far-flung staff. Those tasks will probably be left to Robert Teeter, a veteran of the 1988 campaign and public opinion expert. Chief of staff John Sununu also plans to exercise considerable control over the campaign. And hard-hitting political adman Roger Ailes, who has been coaching Bush on his TV appearances throughout the gulf crisis, is expected to return as image adviser...
...midweek Bush himself was chafing at the Truman approach. So he sought help from outside advisers, including two key figures from his 1988 campaign: political adman Roger Ailes and pollster Robert Teeter. Both men told Bush that his attempts to hang the budget mess on the Democrats looked defensive and that he would do better to change the subject. "Let's remind people that we've got some good things accomplished," a third adviser recommended. "Talk about the Clean Air Act. Talk about the gulf, which is more presidential. Above all, be yourself...
This Bronx-reared Barnum has magazines in his blood. In the 1960s and '70s, working as a cover designer with the late editor Harold Hayes, Lois turned Esquire's cover into a gallery that registered every shock of those seismic years. As an adman, he taught America's children the insistent demand "I want my Maypo." In the early 1980s he recycled the line to meet their grownup tastes: "I want my MTV." And he's the man who told people, "When you got it, flaunt it" (for Braniff airlines, remember?), a pretty good description of his advertising ethos...