Word: adman
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There was also an assortment of dingbats that could be used by all who felt the first urgings of the adman's decorative instinct: hands with pointing fingers, flower-&-ribbon arrangements, screaming American eagles. Publishers grabbed up these canned illustrations because they forced advertisers to increase the amount of space they bought or cut down the typographical composition in each ad, and therefore the labor cost. Advertisers used them because they liked them...
...make headlines in his own news papers was Frank Gannett, who opened a National Food Conference which he said he had called at the request of Agriculture Department heads of 16 states. The program was perhaps the most concentrated collection of New Deal denouncers possible to imagine, including Adman Lou Maxon, late of OPA, bang-browed Author Louis Bromfield, Texas' W. Lee ("Pappy") O'Daniel, South Carolina's Ellison D. ("Cotton Ed") Smith...
After two years of hurling such dusters at his St. Louis radio audience of 1,000,000, Jerome Herman Dean has explained all- in The Dizzy Dean Dictionary and What's What in Baseball. His sponsor, St. Louis' Falstaff Brewery, planted the idea; an adman wrote the book. Despite this hybridism, the result is pure Dean, so pure that Diz threatens to "write another soon." Meanwhile Opus No. 1 has gone through 25,000 copies in ten days...
...purpose': to get advertisers to cooperate with the Government. The Council finds out what ideas the Government wants put across, then persuades advertisers to devote their space to the Government's problems. Said the Council's trend-conscious Chairman Chester James LaRoche, 50, veteran New York adman...
...difference between Welles and the advertising agency (Lord & Thomas, now Foote, Cone & Belding) arose when an adman asked Welles's publicity man how the actor should be handled. Welles heard about it and roared: "My God, didn't he even offer you a bribe?" When he met the adman in the studio, Welles enlarged his views. "Why, you incredible little heel," he said, "I understand you have been trying to find out how to run me. Just, please, go away and take all your little boys with you. Lockheed and I will work this out together." The adman...