Word: admen
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Dates: during 1930-1939
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...page indicated that this was the first of a series of full-color parodies exploiting the beauties of maternity and Nestlé's food in the manner of famed Old Masters. Weeks passed, but no further parodies appeared in L'lllustration. Last week U. S. admen, whose reputation for blatancy is supposedly worldwide, had the full story of how a French firm had been obliged to backtrack on a super-blatant advertising campaign...
...Admen have been trying lately to get Eastern roads to work together in a similar "travel-by-rail" campaign, but up to last week competitive bitterness was too strong. Individual Eastern advertisements, however, follow the new trend. New York Central enticingly depicts a Repeal club-car scene ("There's more to the 20th Century than 17-hour speed"). Sauciest 1935 copy was published by up-&-coming Chesapeake & Ohio: a honeymoon couple in a lower berth, captioned "Here you are, Conductor-the certificate and two tickets on The George Washington...
Thirteen years ago Listerine's admen made the U. S. public halitosis-conscious. Since then newspaper and magazine advertising pages have been smeared with warnings of strange afflictions discovered by copywriters. Last week Printers' Ink counted up 93, of which 63 directly concern the human body. Nineteen afflict the skin, 13 concern the oral cavity, eight visit the digestive tract. Counting five bad-breath plagues included in the oral category, twelve have to do with nasty smells...
...decade and a half ago the instructors of snobbish St. George's School were periodically awed by examination papers dashed off in blank verse by a student named Ogden Nash. Few years later Manhattan admen chortled over bits of doggerel, rhymed only by weird feats of spelling, which cluttered the advertising offices of Barron Collier. Ogden Nash, after one year at Harvard, one year of teaching; and two years of painful attempts to sell bonds, was struggling over Collier car-card copy, setting down, meanwhile, the verses which popped into his wandering mind. While working for Collier, Rhymester Nash...
That genial advocate, Alvin Mansfield Owsley, U. S. Minister to Rumania, was met at the dock in Manhattan by a delegation of cheering admen last week, put up at the Hotel Roosevelt before reporting to President Roosevelt...