Word: admen
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Dates: during 1930-1939
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Pleasing to all admen was disclosure that the gold medal "for distinguished contemporary service to advertising" had been awarded to Frederick Kendall, Publisher of Advertising & Selling. Had the reasons for the award not been announced, the profession could have guessed that they were: "For having the courage to open the pages of his magazine to controversial subjects of vital importance to advertising and presenting both sides fairly; for attacking the use of paid testimonials which were endangering the whole fabric of advertising; and for founding Advertising Arts, thereby presenting a medium for the expression of art in business...
...literary magazines review the books of the day, so has Tide reported monthly the noteworthy in Advertising -campaigns, copy, agencies, men. Founded three and a half years ago by TIME, Inc., Tide was purchased last week by a group of admen organized as Tide Publishing Co. President will be Everett R. Currier, of Currier & Harford, Ltd. and Currier & Ives. His principal associates will be Raymond Rubicam, president of Young & Rubicam Inc. as consulting editor; Philip Kobbe of Philip Kobbe, Inc. as promotion specialist. Present Tide Staff Writer Dexter Masters becomes editor, and Frederick Franklin, formerly of Sales Management, business manager...
Secretary of Interior Ray Lyman Wilbur called upon admen to clean up U. S. landscapes defaced by billboards...
Proud were Cosmopolitan admen of the slogan, "The top million and a half" referring to the 1,588,438 readers who were able and willing to pay 35? for the magazine...
...advertising staff: "When you succeed in selling 100 pages of advertising in a single issue, I will give you a champagne dinner." Last week in a Manhattan club, champagne corks popped in salute to 102 pages of advertising in the May Sportsman. A joyful loser, Editor Danielson toasted his admen. A graceful winner, Chief Adman Ralf Coykendall called the hundred-mark but a milestone...