Word: admen
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Dates: during 1930-1939
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...Your Money's Worth, courses in consumer education in U. S. high schools have multiplied like mosquitoes. Because the object of this propaganda is to persuade buyers to be skeptical of advertising and be guided by such agencies as the U. S. Bureau of Standards and Consumers Union, admen view this trend with alarm. Fortnight ago, at the annual convention of the Advertising Federation of America in Manhattan, they decided to do something about...
...Nobody planned to starve the jobless actors, writers, painters removed from WPA. They are as eligible for home relief as jobless admen, wheelwrights, plasterers...
...been in the salad days of Barton, Durstine & Osborn. Last week Roy Durstine suddenly resigned, giving no reason. Bruce Barton became president and William H. Johns, head of the Batten firm when it merged, was made chairman of the BBD&O board. What adman Durstine would do next was admen's gossip last week...
...unofficial capital for a new study spreading rapidly through U. S. schools, Stephens' Institute last week held the first national conference on consumer education. To it went some 600 teachers, admen, editors and merchants. The conference was not devoted entirely to cheering. Said Rockefeller Foundation's Stacy May: "In the world of politics, the consumer is a blind beggar of gigantic stature, who stands on the corner of Paradox Street and Pressure Group Lane with little to sell but his woe. Potentially he would seem to be immense. Actually, he is all but completely impotent...
...took it over from its printer and paper company in 1934, in a deal which presumably permitted him to ignore its back debts unless it made money. In 1937 he got Butterick Co.'s 68-year-old Delineator the same way, rolled the two magazines into one. But admen last year bought only slightly more than two-thirds as much Pictorial lineage...