Word: admen
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Dates: during 1940-1949
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Television's swift growth had caught many advertising men with their charts down. Last week, at the annual convention of the American Association of Advertising Agencies at Virginia Beach, Va., admen took a long look at television and found it still full of the terrors of the unknown...
Commercials for television are causing deep furrows in admen's brows. The perfect solution, advertising experts have decided, would be an overpowering combination of eye-catcher (four roses in a hunk of ice) and ear-filler ("Pepsi-Cola hits the spot...
...techniques are still varied and far from smooth. Some telecommercials are as outdated as the nickelodeon's between reel slides: static, leering mink-coat models or unwinking concentration on a bar of soap. Some are working along promising lines: most admen admire Lucky Strike's cartoons and its battalion of animated, marching cigarettes...
...Lady Lever. Three hours later he was at the Carlton Hotel. The agency men were there. Luckman gave them his orders, wolfed a sandwich, conferred until 1:45 Tuesday morning, slept 3¾ hours ("That's why I have bags under my eyes"), made notes, breakfasted with the admen, saw the President, and conferred with his aides that night until far into the morning...
...morning of the third day, Luckman faced the 26-member Citizens Food Committee. This was the meeting at which he would sell his program. The admen's ideas were propped against the walls...