Word: admen
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Dates: during 1940-1949
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Like the newspaper he edits, solid, affable Erwin Dain ("Spike") Canham of the Christian Science Monitor seldom raises his voice. When he does, he gets a hearing. Last week Editor Canham left his desk in Boston to speak to a meeting of newspaper admen in Chicago. At the end of his speech came a stinger...
...Washington, D.C., before the Advertising Club, he explained the sad state of U.S. diplomacy: "President McKinley [was] the last of a long line of great American diplomats." He told the admen that foreigners who had been ungrateful before ("Our allies never gave us credit . . .") would certainly have to do honor to the U.S. this time. Said he: "It will be impossible to explain away these victories as the victories of 1898 and 1918 were explained away, and there will never again-thank God-be a class of groveling, obsequious snobs, who will seek to be better than other Americans...
...desks of U.S. admen last week went a 48-page, limited-edition booklet* tracing the foundation of a now flamboyant art: illustration of advertisements with eye-catching photos and drawings...
...time these 'Alice in Wonderland' admen learned, and told the cockeyed world . . . that war ... is being fought by guys who are dirty, with crawly beards and torn pants. Guys who are too hot or too cold, soaked to the skin or short of water, stinking with sweat, filthy with mud. . . . Guys who light up but seldom relax...
...Pulitzer Prizewinner Henry Fowles Pringle (OWI's No. 1 writer), 13 other top writers and publishers. In came smooth, dapper, onetime Columbia Broadcasting System vice president William Bennett Lewis (Assistant Director), smooth, dapper, onetime Coca-Cola admanager Price Gilbert (Acting Chief of Graphics), a beauteous bevy of other admen and promotion specialists...