Word: admen
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Dates: during 1940-1949
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...same way, she visited other agencies and admen, getting the names of leading models. The leaders were then asked to drop in to TIME'S office for interviews with her and Joseph Purtell, Senior Editor for Business & Finance. Most of the models were puzzled by TIME'S interest, and rightly so -this was the first cover story on a model TIME has ever done. But when the pretty girls trooped through the editorial halls, they found that TIME'S interest was high. Said Purtell: "I never had so many writers offer to help on a story...
...Distinction. Admen, in league with psychology, following charts marshaled by armies of researchers, plotted a never-ceasing campaign to capture the public's attention, and stab to the psychological soft spots of men & women. They appealed to fear ("Even your best friends won't tell you"), to snobbery ("Men of Distinction"), to romance ("She's lovely, she's engaged, she uses Pond's"). They spoke in euphemisms, wrapped like cotton around the harsh facts of life, and invented dread new diseases (B.O., Office Hips, Halitosis). They found that endorsements by real people, from tobacco auctioneers...
...Weeks. The Department of Commerce brought out a calendar solemnly listing the "Special Days, Weeks and Months in 1949," with which U.S. admen will woo consumers this year. From "Idaho Potato & Onion Week," which growers are plugging this week, through "Woo Woo-National Sweater Week" starting Sept. 26, there will hardly be a letup. The week of April 1, said the department with tongue-in-cheek, will be known as "National Leave Us Alone Week...
...exuberance and confidence of businessmen in 1948. They thought that the U.S. had plenty to brag about; it had poured forth the greatest flow of goods and services in history. It was the first real postwar year in the sense that most of the Cellophaned dreams of the admen could be readily bought, even if most of the prices were high...
...hands. For the first few days of its life, the highly ballyhooed Mirror had run off 500,000 copies a day. But as its curiosity appeal wore off, circulation had plummeted below the 100,000 guaranteed to advertisers. Last week the Mirror even refused to tell the admen how much circulation they were buying. Estimates were somewhere between...