Word: admen
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Dates: during 1950-1959
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...Native Art Form." The little jingle is now bigtime. Admen long ago realized that not since Young crossed the Rubicam has advertising found a more hypnotic pitch. In the 18 years since Pepsi-Cola hit the spot with a jazzy version of the English ballad John Peel, the singing commercial has become as entrenched in U.S. culture as the madrigal in the Italian Renaissance. Says Scott: "There's a definite challenge to writing jingles. To me, they've become as much a part of the American scene as any native art form." Says Columbia Records' spade-bearded...
...cars that rolled onto the hard sands of Daytona Beach last week for the eighth annual safety and performance trials of the National Association for Stock Car Auto Rating, Inc. were-as the admen promised-roomier, lower and more powerfully propelled than ever before. To some of the spectators who crowded the dunes and gabbled knowingly of racing cams and fuel injection and four-barrel carburetors, the competition was a sporting event. To auto-industry pitchmen, it was the beginning of a multimillion-dollar campaign designed to keep a performance-happy public popeyed and buying...
...since spread throughout industry. The advertising agency now has a Vice President in Charge of Brainstorming, whose major function is to hold about three brainstorm sessions a week, see to it that his charges sound off loud and clear. The panel of thinkers is made up of admen and (at nonconfidential sessions) outside guests and friends (including housewives). They sit around in a comfortable, yellow-painted (yellow is considered conducive to thought) brainstorm room furnished in homey knotty pine, have plenty of pads, pencils and cigarettes. Lunch is served, then the session begins. A central problem (how to cut down...
This week the February Ladies' Home Journal hits the newsstands with Swift's ad. Admen estimated that Swift, whose coupons will have reached a total of 15,075,137 subscribers and newsstand buyers, would not have to redeem more than 5%, the standard figure for such promotions. But last week's sales indicated that the company might have to pay considerably more than the million dollars it would normally allot for the event...
...sales fell in 1956, high-rated Ed Sullivan's sponsor Mercury suffered a bigger decline than most. (Adman's rebuttal: Who knows how badly sales might have fared without Sullivan?) Arthur Godfrey argues that sponsors ought to judge shows by how the product is moving. But, say admen, most products are affected by too many variables for TV to get the credit...