Word: admen
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
...look and listen in advertising recognizes that the U.S. consumer in 1956 is bettereducated, better-traveled and better-paid than ever. Says a Cleveland merchandising manager: "There are no more yokels." Instead of bludgeoning the customer with razzle-dazzle headlines and ranting copy, admen are buttonholing him with quiet humor, soft talk and attractive art. On the heels of the hard sell spieler comes the shaggy dog who converses with Friend Joe on the merits of rum, and the shaggy Schweppesman who will drink anything plus tonic. Kangaroos sell airline tickets; giraffes promote Ethyl; Mr. Magoo plugs beer. Banks...
Stoutly denying that it was guilty of any of the Government's charges, the A.A.A.A. agreed to end the requirement that members collect a 15% commission and its ban against rebates, and stop policing the industry. To admen, A.A.A.A.'s concessions will mean little. The 15% commission is not all profit, but covers the costs of preparing copy, researching markets, planning layouts, advising on public relations, and a score of other important selling services. For many an agency profits run about ¾% of billings; with that little margin nobody expects the advertising agency to revert to big-scale...
...necessities of ward politics and immigrant life, just as the new TV-conscious politician is shaped by the realities of mass education and mass sophistication. Both types can be corrupt, but the most corrupt thing in politics remains the destructive, naively cynical idea that all politicians are crooks-or admen...
Even TV's original plays showed an unaccustomed polish. The best was Alcoa Hour's presentation of Man on a Tiger, adapted from a short story by Adman David Levy. It was a plunge deep into the Madison Avenue jungle, where admen fight for accounts, TV comedians fight for prestige and the small fry of television fight for their very existence. Keenan Wynn was the comic whose ratings have begun to slip and Melvyn Douglas the account executive who had risen to a vice-presidency on the comic's back and now decides it is time...
...Railroader McGinnis, it was only the beginning of another bad week. While waiting for an overdue train to Manhattan, a group of Madison Avenue admen invented an essay contest on how New Haven commuters feel about the railroad. Prizes would be awarded to the Connecticut commuters who provide the best endings to such sentences as "When I arrived in my office a few minutes before lunch, my boss . . ." or "We're thinking of moving back to Long Island because . . ." First prize: $50. Consolation prize: a share of New Haven stock...