Word: admen
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Dates: during 1950-1959
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...question arose: Are auto horsepowers dangerously high? A good part of the uproar is mere exhaust rumble. Auto-industry engineers blame overzealous admen, who give the engines scorching nicknames ("Firedome," "Strato-Streak," "Blue-Flame") to promote the impression of jet-plane speeds and sell more cars in an ever tighter market. Sings an Oldsmobile ad: "Excitement rides with you when you ride a 'Rocket'/Free and fleet and vibrantly alive/For taking off, or taking a curve...
...industry this year passionately hopes to make such a verdict impossible. Millions of dollars-and thousands of individual careers-are at stake as the net works, film makers, admen and sponsors gamble seven nights a week to keep Americans glued to their 32 million TV sets. Like circus barkers pulling in a crowd, TV spokesmen shout about the wonders to come. They promise the finest opera, the best ballet, the most gripping drama, the newest movies, the funniest comedians and dozens on dozens of full-color, star-studded Spectaculars-a monster extravaganza planned to make U.S. living rooms jump with...
...while the triumphant networks lord it over admen and sponsors, a celluloid cloud looms threateningly in the West. If TV's entertainment remains mostly live, Manhattan will be its source and Broad way its inspiration. Should TV go to film, the bulk of the industry will shift to Hollywood-as radio did before it. Some pessimists see the day not far off when 70% of TV shows will be movies (currently, about 35% is filmed...
Sylvester also delights in taking cracks at TV, Madison Avenue admen (one of them worried so much that his hair turned charcoal grey), and the big names of show business whose egos outgrow their talents (favorite targets: Arthur Godfrey, Eddie Fisher, Frank Sinatra). "Wouldn't it be wonderful," observed Sylvester one bright morning, "if Arthur Godfrey hired Mario Lanza and Lanza quit before Arthur could fire...
...Admen's Heartburn. This week, amid the scaffolding of half-finished office buildings, in ancient music halls hastily made into studios and in smart Mayfair suites, feverish platoons of producers, directors, scriptwriters, camera crews, actors and admen are marshaling their forces for TV-day-Sept. 22. Commercial television, British-style, will not start out as a replica of the American brand. By government ruling, only six minutes of sales talk will be allowed each hour, and the plugs must be concentrated at the beginning and end of the hour, or during "natural breaks" in the program. No sponsor...