Word: admen
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Dates: during 1950-1959
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They are "briefed" on an "operation"; they carry not guns or rods, but "weapons" supplied by their own ordnance officer; they attack an "objective" and never make a getaway-they "withdraw." When they are not in action, most of them behave like polite, narrow-lapelled Madison Avenue admen...
...before it and leaving deposits of white colonial mansions and wrought-iron signs upon the green, tumbled land. But just ahead of the chirking mass, beyond the last bounds of a commuter's endurance, past the Levittowns and past Newyorkerland with its split-level houses and split-personality admen and Wall Streeters, lies the land of Dinner Party. It is rich farmland which no one farms, populated by Men who have Made their Mark and their families. Their wives scorn elegance in favor of unobtrusive Rightness, are kindly amused by the Locals, find butlers ostentatious and profess a terror...
...viewer should try to lose himself in the beauty of the picture-has liberated many of his readers from the cold bonds of snobbism and artificial art-loving. Self & Non-Self. Today Berenson's nickname, "B.B.," is as familiar to the art world as B.B.D. & O. is to admen. His villa has become a must for American tourists in Italy. Lucky visitors are entertained at tea, where the conversation ranges from English through French, German and Italian to classical Greek, and from Giorgione to gardening or the low state of modern art.* His parties begin and end right...
...opinions of "celebrities" as news. the false expertise of the celebrity testimonial has a powerful influence on the public. For example, a current dustcloth advertisement offers recommendations, in part, from two playwrights wives, two female television personalities, and the wife of a Vermont senator. Such testimonials entice buyers: admen don't spend funds for nothing. Just why praise from this clump of wives should be the gospel of the casual dustcloth-needing shopper I do not know. Nor do I know why the testimonial of a physicist, even a Nobel Prize physicist, on juridical subjects deserves news column space...
...believe your ears . . . Brand-new famous-name sewing machines . . . for the fantastic price of only $18 . . . Call now!" Over the air from many another radio and TV station around the U.S., other excited announcers offered similar "bargains"-which almost always turned out to be fakes. To admen and reputable retailers, this popular form of electronic huckstering is known as "bait advertising." Says Denver's Better Business Bureau Director Dan Bell: "The greatest single cause of consumer distrust of advertising today is the widespread use of bait tactics . . . It has been termed a national scandal in business...