Word: admen
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Dates: during 1950-1959
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...cigarettes were as irritating as cigarette commercials, the nation might turn to chewing tobacco. Last week the advertising and sales weekly Tide polled 2,200 advertising executives for their opinions on TV plugs. Of 100 commercials listed, the seven most objectionable, agreed the admen, were cigarette spiels. Typical comments...
After quietly circulating two trial issues to admen, topflight sport figures, and others, TIME Inc. this week officially announced a new weekly magazine "to report and illustrate the wonderful world of sport." The first issue of the 25? ($7.50 a year), TIME-size weekly is planned for the second Friday in August, will come out every Friday thereafter. TIME Inc. is bringing out the first national sport-magazine weekly because of the new emphasis in American life on leisure-time activity and sports...
...ADMEN are cutting down on their smoking. Tide, advertising trade magazine, polled 2,200 U.S. advertising and marketing executives, found that of 1,466 who smoke, 35% have switched to filter-tip cigarettes within the last year, 28% have cut down on their smoking, and 23% have stopped smoking altogether...
Teenagers, versed in the lingo of bop, understood: the commercials were simply a hip method of recruiting for the Colorado Air National Guard, dreamed up by two enterprising admen. Sam Arnold and John McCall, who handle the Colorado Air Guard account. Arnold and McCall were discouraged at the dismal results of the recruiting disks they were getting from the Pentagon, decided they needed a new. pitch. Then they heard a record by Jive Spieler Jazzbo Collins (TIME, Sept. 14). Suddenly they were real gone...
...population has grown, it has shifted from the cities to the suburbs. In Chicago last week, Sears, Roebuck's Retail Sales Manager Clarence C. Choyce told an admen's convention just how big the shift has been, and what it means in terms of changing markets. A few Choyce words...