Word: admen
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Dates: during 1950-1959
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Some other last-minute rescues by admen...
...prizes, including some 300 autos, and a handful of life annuities of $1,000 to $1,200 a year. Right now, P. & G.'s Camay is running a $50,000 contest to get new customers ("I like new Camay with Cold Cream because . . ."). But McElroy's admen think the days of contests are numbered, since prizes nowadays have to be tremendous to raise much interest...
...their grandiose advertising claims, the soapmakers are often in trouble with the Federal Trade Commission. P. & G. admen have a simple explanation for the free-handed promises: "Have you ever listened to women talk? They never say, 'That's a nice hat.' They say, That's absolutely the cutest hat I've ever seen.' Women talk in hyperbole. So that's the way we've got to talk to them. It's the only language they understand." Nevertheless, P. & G. has had to stop claiming curative powers for its shampoos, that...
...staged by Chicago's Grant Advertising, Inc., which, with 21 offices in 17 lands, bills itself as the world's biggest international ad network (56% of its accounts are foreign).* Last week, at a meeting of its 21 foreign office managers, the hucksters swapped yarns on how admen's problems and solutions vary in different lands. Samples...
Three years after TIME Inc. started Tide in 1927 as a free, adless magazine to give admen news and views about their own business and about TIME, the magazine was sold. The buyer was Young & Rubicam President Raymond Rubicam, who changed it into a trade weekly which went after paid circulation and advertising in earnest. Gradually he turned Tide over to its employees, who sold some of their shares to Manhattan's Modern Industry magazine two years ago. But the competition from robust Printers' Ink (circ. 23,793) and Advertising Age (circ. 24,201) was tough to buck...