Word: admen
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Dates: during 1950-1959
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...Guineas A Head. In the upper levels of British society, where money talks, it often betrays its origins. A large group of "expense account" businessmen and admen are beating at the gates. Many have the proper backgrounds, went to school at Eton and Oxford, served in the Guards or other "good" regiments. But. laments one adman who makes $56,000 a year: "People I grew up with, who have gone into civil service or banking, are members of the Athenaeum or Reform Club by now. I can't get in. I've tried and failed. Most...
...Chris-Craftsmen feel that the fine old seagoing word "head" smacks too much of hair on the chest and tattooed muscles; the company's admen are looking for a word that nicely defines the head's function at the same time that it denotes a commodious enclosure...
What everybody forgot was the helpfulness of adult admen, who did their bit for both sides, livened up the campaign by plastering Sweden with ads slickly arguing that a shorter week would mean "more homework and shorter holidays." Result: some 328,000 student voters (90% of the "electorate") voted for a six-day week by nearly three to one. This week Swedish officials are pondering their own problem in democracy: how to go ahead and introduce the five-day week without disillusioning the kids...
Nine out of ten of the newcomers are Americans-Madison Avenue admen, Texas oil tycoons, Air Force, Army and Navy brass, and such public personalities as Arthur Godfrey and William Holden. Increasingly, safari firms are catering to a more middle-class trade, in recent years have found doctors, lawyers, dentists and business executives among their steady clients...
WOMEN DRINKERS are returning to liquor ads, ending the gentlemen's agreement among admen not to use them. Calvert Distillers Co. will offer a Lady of Distinction (without glass in hand), while Glenmore Distilleries Co. will feature a woman in Scotch...