Word: admen
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Dates: during 1950-1959
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After 32 years, Tide ebbed last week in a sea of red and disappeared. A trade magazine for admen, Tide was founded by TIME Inc. in 1927, sold in 1930, and drifted through a series of ownerships before Bill Brothers Publications (Sales Management, Rubber World) gave it a whirl in 1956. In a field dominated by Advertising Age (1958 circ. 41,961), Tide was always out. Last week the magazine was absorbed (estimated price: $150,000) and closed out by Vision, Inc., a closemouthed Madison Avenue publishing house that operates a grab-bag set of properties...
...Medal for Admen-bearing a bas-relief of St. Bernardino, and advertised in The New Yorker. "A new patron saint has been appointed! Henceforth St. Bernardino* of Siena will keep a special eye on advertisers, publicists and public relations experts . . . For anyone engaged in these professions, it's a perfect gift." Price...
...very grave, assume that a fast pulse only means worry over your fee. Last week British physicians were chuckling over dozens of such memories, recalled in Call the Doctor, by Ernest S. Turner, a frequent Punch contributor whose previous social histories have deflated the egos of British reformers, admen and Blimps...
...ADMEN (Simon & Schuster; $4] is a sadly unsatiric novel by Satirist Shepherd Mead, onetime vice president of Benton & Bowles, who was wackily horrifying about the pitchman's trade in The Big Ball of Wax. This time the author does not try for laughs, instead achieves a notable first: a novel whose characters will have to be deepened before they are translated to the screen...
...DETROITERS (Houghton Mifflin; $3.95), by Harold Livingston, formerly of Detroit's D. P. Brother & Co., tells of the intrepid admen whose clients are the shaggy, beady-eyed aurochs of the auto industry. It offers a notable addition to the stream-of-consciousness technique ("If I left now, with no notice, they'd be in a terrible mess' ... Just thinking about it, he could hear Jack Reynolds' ulcer dripping on the floor"), winds up with the same old fadeout: hero and buddy in a rose-covered ad agency of their...