Word: admen
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
Although the new-style Russian advertising is expected to be "evocative, varied and beautiful," Sovetskaya Kultura added a final cautionary nudge before Soviet admen got too carried away by brain-storming in the Madison Avenue manner: "Capitalistic advertising is noisy and offensive. It stuns a customer. And its sole aim is to get rid of the goods by any method available." As sample of the kind of "persistent, shrill" U.S. slogans Russia does not want, the editor cited what he said was a U.S. slogan, although this will be news in Atlanta: "Coca-Cola is good for your body...
...dialogue between a cat and a lion extolling Calo Cat Food and for a series of still pictures backed up by a sophisticated ballad ("Some girls think summer means stockings goodbye. If that's your trick you're an unhip chick") plugging Chemstrand nylons. Unfortunately for U.S. admen, their prize TV pitchmen were not entered in the Venice competition. Explained Ray Goulding, who plays Bert Piel: "They don't dig beer over there. And it's hard to get a head on a bottle of Chianti...
...Robert Sarnoff (delivery somewhat stiff) to Broad Comic Milton Berle (delivery better than ever). Packed into a two-hour closed-circuit preview of the new season were all of NBC's top stars, presenting snippets from all of the network's evening programs. The audience: station personnel, admen and newsmen in 140 U.S. cities. Madison Avenue time buyers, the cold-eyed crew whom Bob Hope greeted as "the grey flannel Mafia," seemed satisfied at show's end that their share of the country's picture tubes might be worth the price...
...Rock People." A few admen were impressed, and Stan began to collect accounts. Today his clients range from Pictsweet Frozen Foods to the Bank of America. The Pictsweet plug catches the writer of a commercial in mid-job, humming, "Pictsweet, something, something, something, something, something-and quality, too." The Bank of America plug brings two spacemen to life with the line, "We'd like to see something in earth money." During the one month that the ad ran on radio, the bank reported that time-plan loans were up 33%. One Salt Lake City station was so impressed with...
...sometimes hard to tell what was being advertised, are now couched largely in such hard-sell terms that they seem downright un-British. But there is still an undertone of restraint; e.g., amidst a bunch of filmed interviews with housewives who swear by a detergent called Omo, the British admen have included one housewife who candidly states that she does not use Omo, has no intention of ever trying it. Makes it seem more authentic, they explain...