Word: admen
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Dates: during 1950-1959
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...natural breaks," the commercials sometimes run five or six in a row. But they have demonstrated their power as Britain's most effective advertising force. This year advertisers will plunk down some ?50 million to fire their TV messages into almost 6,000,000 British homes. Already British admen are agitating for a third channel-commercial, of course...
...elegance and glamorous names of his products, popularizing such ideas as matching lipstick and fingernail polish and a variety of shades. The undisputed sales genius of the industry, he colors it like a blob of his own fire-red nail polish, is as well known for chewing up admen and underlings as spitting out new ideas (TIME, Sept. 30). "I don't meet competition," he snaps. "I crush it." Says Elizabeth Arden: "I just don't like that...
...Sumner Slichter, has been a vice president in charge of Northwestern Mutual's investment portfolio since 1949¶Emerson Foote, 51, a founder and onetime president of Foote, Cone & Belding, who once shocked Madison Avenue by voluntarily giving up the $12 million American Tobacco account, again caught fellow admen flat-footed by rejoining McCann-Erickson, from which he resigned as executive vice president 14 months ago. Returning as a director, senior vice president and member of the operations committee, Foote will concentrate on creative advertising and marketing. ¶Robert Paxton, 56, was elected president of General Electric Co., biggest...
Concluded Adman Brower: "If we are to break the present economic log jam, you installment-credit bankers and we in advertising must do it by working together.'' Bankers should disregard the idea that the U.S. consumer is being worked on by "hidden persuaders" and needs protection from admen. That, said Brower, is rubbish. "I don't think the so-called 'hidden persuaders' are able to persuade him to do much of anything that he doesn't already want to do anyway...
Produced by the Manhattan ad agency of Doyle Dane Bernbach, Inc. and written by a 35-year-old bachelor girl named Judith Protas, the ad immediately drew hundreds of requests for copies. The greatest compliment came from Madison Avenue, where admen paid their respects by posting the Ohrbach's ad on their own bulletin boards. Said Walter Palmer, retired vice president of Manhattan's Batten, Barton, Durstine & Osborn: "A masterpiece...