Word: admen
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Dates: during 1950-1959
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...Madison Avenue knew exactly how Brower felt. It was like coming out of the trenches to blighty and peace on earth. Even as they panted after Revlon, the most dynamic cosmetic-maker in the U.S., veteran admen gulped their Gibsons nervously at the thought of also taking on Revlon's rambunctious President Charles Revson, 50, the most feared, cheered and jeered advertising client since the late George Washington Hill of American Tobacco fearlessly sent Lucky Strike green...
...Touch and Glow) adorn the faces of more U.S. women than those of any other maker. Its TV programs ($64,000 Question and $64,000 Challenge) have become contemporary Americana. But all the while Charlie Revson, who will spend $16 million on advertising this year, feuded bitterly with the admen and used nine separate agencies in 13 years. Few other advertisers can make that claim...
...their connection, if any, with the amount of cholesterol in the human bloodstream and the prevalence of heart attacks. Though nutritionists and the American Heart Association itself (see MEDICINE) consider a cause-and-effect relationship between fats and heart disease far from proved, scientific doubts are not staying the admen...
...virulently antiunion views quickly antagonized labor and provoked Hoiles's first big fight right in his own shop. To cut costs, the News's Publisher E. Robert McDowell, a longtime Hoiles-man (and onetime printer), dropped the paper's staff-written business column, trimmed admen's commissions. Hoiles had agreed to honor the News's American Newspaper Guild contract with editorial and business office staffers, but employees had no hope of renewing the one-year contract,when it expired last February. Many longtime staffers quit and were replaced by nonunion newsmen from other Hoiles papers...
...December, when the government finally allowed newspapers to run as many pages as they wished, the biggest and strongest dailies could not give advertisers all the space they needed, thus, in effect, subsidizing smaller and weaker papers that had space to spare. With the end of newsprint restrictions. British admen, like their Madison Avenue cousins, began to concentrate their ads in dailies that give them either mass circulation, such as the Daily Express (circ. 4,042,334), or class circulation, e.g., the Daily Telegraph (1.075,565). Commercial TV had also lured advertisers from the smaller-circulation dailies...