Word: admen
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Dates: during 1960-1969
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...rewards, the candidates are not always vote getters among the admen, who claim that politicians are often suspicious and unsophisticated in the arts of promotion, demand too much. Says Los Angeles' Sanford Weiner, who handles much of the local Republican advertising: "A political account takes three times the effort, three times the time, three times the wear and tear." Political accounts are rejected entirely by some agencies, notably the nation's biggest, J. Walter Thompson, which holds that they are short-term affairs, and might provoke criticism from the agency's commercial clients...
...sworn foes of subscription TV are so active in California that they have succeeded in placing an initiative on the November ballot, through which voters may vote pay TV out of existence by effecting the repeal of the act that originally sanctioned the subscription project. The foes are chiefly admen, theater operators, owners of commercial TV stations and other subjective warriors, who make the argument that subscription TV may prove to be a Pandora's box. Subscription TV could conceivably choke off free TV, they argue, then later-with mounting costs-start slipping ads in to help...
...group is the best commercial-singing ensemble largely because of what an adman calls "the cutting edge of Jamie's voice." All four singers deliver their words with the sort of enunciation that makes poets out of admen. "Their words seem to be coming from a foot outside of their mouths in a kind of bas-relief," says one such poet...
...began with some casual questioning. Robert C. Townsend, the president of Avis, Inc., was talking with his advertising agency about ways to boost Avis rent-a-car business, which trailed far behind Hertz in the car-rental field. Were Avis' cars newer than Hertz's? asked the admen. No. More rental locations? No. Lower rates? Nope. Wasn't there some difference between the two? "Well," said Townsend, thinking for a moment, "we try harder." Lights flashed. Bugles blared. Sirens wailed. Thus was launched one of Madison Avenue's most successful ad campaigns, whose slogans-Avis...
...poster artists were early admen. Toulouse-Lautrec glorified the bicycle as well as the poules of Montmartre. Lesser artists painted ads for big new department stores with "fixed prices indicated in plain figures" or automatic baby bottles, "the only one with a pump imitating the breast...