Word: admen
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Dates: during 1960-1969
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...christen an idea, jazz musicians invent slang, admen and politicans go for novelty-promising labels ("New Fab," "New Frontier"), art critics pile on prefixes and suffixes ("post-abstractionism"). But it is theology, slicing its concepts fine, that seems to need new lingo most and best knows how to create it. Plain words, knighted with a capital letter, take on reverent meanings; Greek and German syllables, in numbers from two to six, are joined and sent out to intimidate the outsider...
...seem different -though their planes are much the same and they charge fares, fly schedules and serve meals that are of agreed-upon similarity. To provide the margin that makes a customer prefer one to another, the airlines labor over service, atmosphere and safety performance. More and more, their admen also stress national characteristics-U.S. flying experience, French cooking, British reliability. Since the majority of transatlantic customers are American, most of the foreign lines try to appeal to their old-country loyalties. With two of the biggest blocs to draw on, Ireland's Aer Lingus and Israel...
Long before Nielsen ratings are printed, TV executives, admen, sponsors, and producers have read Jack Gould, for he is the television critic of the New York Times. As such, he holds in one hand the biggest machete and in the other the biggest nosegay possessed by any TV critic. Always fair, faultlessly responsible, he is on rare occasions trenchant, and on even rarer ones funny - as he was recently when he hailed Joe Valachi as a style-setter for Hollywood mobsters of the future...
Engaged in a game that's known in the trade as Nameville, highly paid admen and eager auto executives seldom rest in their search for something new. Among a crop of 1964 models previewed recently in Detroit were cars yclept: the Pontiac Brougham (pronounced broom), after England's Lord Brougham (1778-1868), who designed the original four-seater carriage; the Mercury Comet Caliente, which is "hot" in Spanish and hot in Detroit; the intermediate Chevrolet Chevelle-with the additives "300," "Malibu" or "Malibu SS"; and the Chrysler 300-K, which is simply the next after...
Almost from the moment that his chemists start to work on a new product, Lavin's advertising men are preparing saturation campaigns. Even before Alberto-Culver finished developing its Subdue dandruff shampoo, the admen had filmed the TV commercials. If test audiences respond enthusiastically to the commercials, Lavin brings out the product. At times Lavin has put more than 50% of his sales into advertising, this year will invest well over $30 million. Television will...