Word: admen
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Dates: during 1960-1969
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Technology & Cotton Candy. Fly-ins are the gregarious side of private flying. A fly-in may be a bunch of well-heeled bank managers, admen, lawyers and the like, assembling for a weekend on Blakely Island, the de luxe air marina just off the northwest coast of Washington. It may be an informal handful of farmers and construction men setting down by a lakeside for a Sunday cookout. Or it may be a highly organized annual institution, with hundreds of planes zooming in for an elaborate program of exhibits and special events...
...grabbed someone, at any rate, being the key line in a one-minute television commercial that last week won "Recognition"' status in the fourth Annual American TV Commercials Festival. More than 1,200 anxious admen collected in Manhattan's Waldorf-Astoria to hear the list of winners. But it was not just a list. It was a galactic catalogue of categorical triumphs...
...entry fees, thinking up new categories for new winners, and creating the general aura that he is the next best thing to the Nobel Prize Committee. Taking his favorite U.S. commercials with him, he travels in Europe for an additional month each fall, collecting service fees from Old World admen who want to study U.S. techniques. The other two months are free and clear...
...Arcy Advertising of Manhattan and St. Louis, was hardened in the competitive fires of manufacturing in the early 1950s when, as president of P. Lorillard Co., he was instrumental in launching Kent cigarettes. As a result, he has scant patience with the pseudo-academic theorizing of some admen, instead talks to businessmen in their own lingo: "The objective of advertising has always been to sell goods at a profit." A handy man with a trombone, Ganger (rhymes with hanger) paid his way through Ohio State ('26) by playing in campus dance bands, joined the Geyer ad agency fresh...
...television screen with arrows running around people's stomachs, we are boring the public") and the oversell ("When we plaster five different commercial messages right after one another at station-break time, we are boring the public"). Harvardman ('19) Cunningham gets away with such blunt talk because admen admire him as one of the great copywriters of all time. Among his notable creations: Chesterfield's "Blow some my way," which came along as women took up smoking in earnest, and the campaign that stressed the cleanliness of the bathrooms at Texaco stations instead of the spunk...