Word: admen
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Dates: during 1960-1969
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Advertising men, articulate by nature, are increasingly disturbed by their most articulate critics. They could live with the sniping Harvard professors so long as their words were eloquent but unofficial. But the admen fear the professors' presence in the Kennedy Administration; they fear Democratic Administrations in general. And in particular they view Presidential Assistant Arthur Schlesinger Jr. as a sort of bogeyman because back in 1960 he proposed-halfheartedly, he says now -a tax on advertising...
...considered as violations of the existing injunction and carry a punishment of up to $5,000 a day. The FTC's Dixon concedes that the ruling is uniquely broad, but he also contends that "all we are ordering them to do is to obey the law." Admen are also concerned about Dixon's request for power temporarily to halt publication of any ads that he considers "out-and-out frauds"-before the advertisers have had a chance to plead their cases fully...
...Star Television, Dick Powell has made himself a millionaire many times over. The current Dick Powell Show (NBC), a loosely strung "anthology series" with room for a wide variety of stars (sometimes including Powell himself) and material, has won steadily good reviews and the sort of ratings that turn admen respectful. Producer Powell has scored triumphs of surprise casting: Mickey Rooney in a superb portrayal of a lonely seaman in Somebody's Waiting, Milton Berle as a blackjack dealer in Doyle Against the House, Jack Carson as a beatnik in Who Killed Julie Greer? Under the subtle direction...
...told, five major U.S. agencies-the newest comers: Foote, Cone & Belding and Doyle Dane Bernbach-are now operating in West Germany. Not unnaturally, home-grown German agencies are wearying of the transatlantic competition. Sighed one U.S. agency chief in Frankfurt last week: "The German admen aren't so friendly these days. Like they don't even talk...
Purpose & Pomposity. The advertising world, controlling a powerful medium to influence men's choice, is now begining to debate whether-and how-it should use that medium for society's good as well as its own. If admen are often fair game for critics, it may well be because they have too often pictured themselves as society's savior instead of its servant. "Some admen get pompous," snaps Foote Cone's Fax Cone, "and they come out with statements such as, 'Our lives are better because of advertising.' This is not true. Our lives...