Word: admen
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Dates: during 1960-1969
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Coming to Grips. If admen have not sold themselves as well as their products, it is partly because they are not nearly so masterful at "huckstering" and "hidden persuasion" as their detractors imagine. "Advertising has functioned imperfectly," says Compton Advertising Vice President James Kelly, "in coming to grips with its own business...
Ideals & Eyeteeth. Sprung partly, and loosely, from several of his casual pieces in The New Yorker, The Beauty Part more or less concentrates on the theme that U.S. society is full of nuts who earn their living as plumbers or admen but who really think they are artists and writers; private eyes spend their free time "making collages out of seaweed and graham crackers," and "every housewife in America has a novel under her apron." Cruising around the stage by way of illustration are some of the most spectacular phonies since Piltdown...
Though U.S. admen admit that inexcusable waste and silly, shoddy products do exist in the U.S. marketplace, they insist that even the most sophisticated modern advertising cannot artificially create desires, but can only stimulate existing desires by telling people what goods can be had, what they are like, what satisfactions they bring. By so doing, the admen argue, their trade contributes to mass demand for products, mass employment, mass distribution and mass buying-all of which are essential elements in the creation of mass affluence. Madison Avenue's case for itself thus closely mirrors the case for free enterprise...
...setting of garish sports shirts, pastel shorts, and knobby knees pinkening in the summer sun, 500 designers, teachers and admen gathered in Colorado last week for the eleventh annual Aspen International Design Conference. The theme of the conference was "Man-The Problem Solver." But if the delegates expected comforting words on man's deductive powers, they were brought up short by Designer Bernard Rudofsky, chief architect of U.S. exhibits at the Brussels Fair and guest director of exhibitions at Manhattan's Museum of Modern...
...Week, told the committee that sponsors often insist on contracts specifying a minimum number of killings or shootings per program. He also went out of his way to serve as a sort of one-man Berlitz course in Madavenue lingo. Example: "longterm recall" is something vital that admen ascribe to viewers who remember a given show for more than, say, ten minutes. But Miner's outstanding contribution was one of those sponsor-interference anecdotes that spring from TV's most advanced disease. In this case, Westinghouse Electric once tried to force him to change the title of Rudyard...