Word: admen
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Dates: during 1960-1969
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...BOTH admen and advertisers got their lumps from the British-born president of Lever Bros, of Canada, John C. Lockwood, 48. He told Toronto admen that their industry's output was "dull boring, unimaginative, uninspiring and languid" and that "the biggest hidden cost in marketing today is probably ineffective advertising." Contrary to many TV critics, Lockwood thinks advertisers pay "too little attention to their TV commercials and too much attention to the programs." Phony commercials Lockwood fears, have made cynics of housewives and schoolgirls alike will have "far-reaching detrimental effects" on the ad industry...
Before long, Loesser's Frank Music Corp. had the new labor force organized. Admen could buy high-test jingles written by the firm's herd of known and unknown songwriters. Some of the knowns: Adler, Harold Rome (Destry Rides Again), Charles Strouse and Lee Adams (Bye Bye Birdie), and Cy Coleman and Carolyn Leigh (Wildcat). Authorship is not revealed until the tune has been sold. "It's embarrassing," explained the firm's vice president, Stuart Ostrow, "for an important writer to go to bat for Pepsodent and be turned down." Average price, not including sizable royalties...
Madison Avenue, whose business is creating public images, often has a hard time keeping its own shiny. Admen have learned to put up with image-smashing by professors, but what really hurts is when one of their own hacks away at the pedestal. Last week, on a Washington television program, ex-Adman (cofounder of the high-powered agency, Benton & Bowles, Inc.), ex-Bureaucrat (OPA price administrator), ex-Governor (of Connecticut), ex-Ambassador (to India), ex-Congressman and now Under Secretary of State Chester Bowles committed the Madison Avenue equivalent of treason: he dismissed his advertising career as a youthful mistake...
Irked by the low estate of Japanese admen, Yoshida began studying U.S. ad techniques, was just beginning to make his influence felt at Dentsu when World War II broke out. Japan's defeat nearly brought his changes to a halt. But in 1947, Dentsu. which then had billings of only $1,000,000 a year, made Yoshida its president. Short of executives, he hired purged military and government officials who knew nothing about advertising but had wide contacts in Japanese industry that were useful in picking up new accounts. Yoshida revamped Dentsu's structure, copied U.S. organization methods...
...Easterns. Much of the Madison Avenue manner rubbed off on the Japanese admen. To Yoshida, the "client is god." and his account executives spare no effort to prove it. Each summer, when Japanese traditionally send each other greetings, teams of Dentsu men climb to the top of sacred Mount Fuji to post their seasonal cards to major clients. Ads aimed at Westerners living in Japan are written in "Japlish"-a stilted Japanese version of English. A recent Dentsu house ad boasted that the agency's ads reach an audience of 90 million "herdsmen, hoteliers, housewives, hostesses, heavyweights, hepcats, hipsters...