Word: admen
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Dates: during 1960-1969
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...admen. Vance (The Status Seekers} Packard, while superficial in much of his work, is correct in pointing out that a key element in selling is to present a product so that it promises to satisfy some need for security or power...
What the world needs is a suspense novel in which a guileless Arab touring New York stumbles across a gang of Macadamia nut smugglers and is pursued across the wastes of Scarsdale by admen armed with barbecue spits, while sullen peasants riding power mowers close in menacingly. In the meantime, thriller writers still prefer the Mideast or Southern Europe for their setting. Two of the better new blood-and-Baedekers...
...once, read a report while talking on the telephone, carry on simultaneous conferences in his office with three executives involved in entirely different matters. He keeps his hand in everything. Recently he helped sign up Danny Kaye for a three-year TV contract which, to the discomfort of admen, did not have an option to drop Kaye if the first shows were unsuccessful. (Kaye's first show proved a qualified critical success.) Donner also likes to give G.M. cars a rough spin on the proving grounds, insisted that a wooden curb be built so that testers...
...Brand X Window Cleaner, an efficient, pastelike cleaner invented by former Eisenhower Bodyguard Harry Chafvin Jr., who set up his own Brand "X" Corp. to manufacture the paste and a Brand "X" polishing cloth. Going to market this week are Brand "X" cigarettes, put out by three young Manhattan admen who founded Brand "X" Enterprises. Inc. Brand "X" cigarettes are designed "for the man who is satisfied with nothing less than second best." Says Martin Solow, president of Brand "X" Enterprises: "There are millions of people who don't want to be first, who believe first place...
...film, a first-time effort by three ex-admen, begins with a loving shot of wharfs, fishing shacks and the sounding sea-the sort of vista once sketched avidly by artists and now appreciated chiefly by retired couples who tour Cape Cod in late September. The artist is a burly fellow (Ezra Reuben Baker), recognizably aesthetic in paint-smeared dungarees, scurrilous red sweater and combat boots. He trundles a cart filled with paint buckets along a dock, then throws an enormous sheet of wallboard down on a mud flat ten feet below...