Word: admen
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Dates: during 1960-1969
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...Eggs movement, both Utopian schemes to aid the poor and aged. Running as the Democratic nominee for Governor on an E.P.I.C. platform in 1934, Sinclair got 879,000 votes to Republican Frank Merriam's 1,138,000. Ham-and-Eggs, cooked up by a radio announcer and two admen, attracted wide public support (and several notorious scoundrels), forced a special referendum on its $3O-Every-Thursday proposal for California to pay off $1.5 billion in annual pensions with worthless scrip. It lost by a narrow margin...
...front in battle, said: "Good morning. This is World War II.'' As for television: "I think their spoon-feeding of the American public has resulted in a corruption and an ignorance that may sink this country," says Sahl solemnly. He wants, however, to destroy all the admen and network executives who have kept him at harm's length and most of the time...
...Research. Barclays' film is one of the most successful feats in a new and challenging field of advertising especially geared to the African market. Before 1945 there was virtually no advertising by European or U.S. firms designed for Africans. Today, with African purchasing power blossoming, admen in London and New York are working hard to sell the Africans their wares. So far, the market is not very big (advertisers spend only $1,400,000 a year to reach Nigeria's 35 million people), but Africa's future is so promising that firms that want a part...
...Economist argues that U.S. admen should restyle their views of Britain so that the British can compete with the image of gaiety and color that surrounds French products and the "efficiency treatment'' given to German wares. Oddly enough, most of the Economist's criticisms seemed to be directed not against some U.S. admen with a happy ignorance of today's welfare-state Britain but against a transplanted. British-born adman who knows very well what he is up to. David Ogilvy. president of Ogilvy, Benson & Mather, creator of the bearded snobbery of the Schweppes tonic...
WHEN Brower took over BBDO in 1957 from BBDO President Bernard Cornelius Duffy, it was like a batter following a home run by Babe Ruth. Ben Duffy, one of the shrewdest and best-liked admen ever to stroll Madison Avenue, had built BBDO from a smalltime outfit postwar into fourth place in the industry before he was forced to retire from active leadership after a stroke. No sooner had Brower taken over than he faced a passel of trouble. Revlon, Inc. pulled out its $7,000,000 account. Then, to avoid trouble with its $17 million American Tobacco account, BBDO...