Word: admen
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Dates: during 1960-1969
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...tell whether the little old winemaker was getting tanked on Drano, or pushing Ken-L Ration for hungry Living Bras. Gradually, after 20 years of hard-sell harangue, viewers developed a kind of filter blend up front. They did not turn off their sets; they turned off their minds. Admen refer to that phenomenon as the "fatigue factor," but their research departments know it by the more ominous name of CEBUS (Confirmed Exposure but Unconscious). In one recent survey, 75% of the viewers tested had no recollection of what products they had just seen demonstrated...
...kind of fantasy comedy that depends heavily on the audience's suspension of disbelief for success. This time, disbelief is almost impossible to overcome, thanks to a clumsy script that features such antique devices as a shoe-banging Russian U.N. delegate, cliché-spouting admen and a sound track that plays The Dragnet Theme whenever the fuzz appear...
...theory that nothing sells like sex, French admen are dressing up their advertisements by undressing the models who appear in them. France's nude look is far more explicit than anything in U.S. advertising, which largely confines its scantily clad models to women's fashion layouts. In an ad for Sea Club beach apparel in French men's magazines, a bare-breasted young woman lounges seductively inside a sleek sports car while a man in a snug-fitting bathing suit sprawls across the auto's trunk. To promote Selimaille men's underwear, a layout...
...took a tentative step toward sex in an advertising campaign for Rosy brassieres. The original ad showed little more than a woman's torso, with the arms folded discreetly across the chest. But the campaign's success-sales of Rosy bras have increased fivefold-has convinced French admen that frankness can bring in the francs. As a result, their ads have been getting increasingly more daring. A recent Rosy ad, for example, pictures a woman wearing a lacy bra, but otherwise she is bare to well below the navel; partially visible behind her is a man wearing nothing...
Society still isn't sure whether photography is a craft or an art. (It's both, like writing.) People think, in the plastic phrase of admen, that "photography is the wave of the future"; but they are generally unable to relate the airy abstract writings of Marshall McLuhan et al to themselves. Not only do people not know how photography works, but they don't know what it can do: most either think one needs a flash to take a picture out of the sun, or they think the camera is a magical mystery tool that might catch them doing...