Word: admen
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
Vermonters did not make up their minds easily. Before passage, the bill faced a mini-filibuster in the legislature while anguished outdoor admen argued that the billboard ban would boomerang on business. Governor Philip H. Hoff, a Democrat and a staunch supporter of the legislation, contended that, on the contrary, "by making our highways more attractive, we will improve business...
...Minute. Although some admen, like Foote, Cone & Belding's Fairfax Cone, warn that "advertising should never be so much fun that it interferes with selling," the creative men are unquestionably having all the fun. One Madison Avenue recruiter complains that today a hard-up agency may "have to pay $50,000 to get a man worth $18,000." But says Richard Rich, 37, of Wells, Rich, Greene, "a minute on the air costs $50,000, and that is an enormous responsibility...
This was nowhere more in evidence than at last week's annual World Marketing Congress in Vienna, where Communist admen traded Madison Avenue jargon with some 500 Western experts. "The common efforts in the technology of research, interpretation of results and empirical analysis are the same East and West," said Rumania's representative, Michael Demetrescu...
...fact, East Europe learned the techniques of marketing and advertising from the West. Every Eastern European country has at one time or another invited teams of Western admen to initiate them into the subtle art of probing the mind of the consumer. The Czechoslovak!an Institute of Merchandising in Prague has done market surveys that covered up to 3,000 people. In Hungary, the National Market Research Institute keeps 3,000 to 3,500 households under continuous study, in an effort to find out their tastes in articles ranging from coffee percolators to children's wear. A Bulgarian outfit...
...showed a boy and girl in bed together discussing their sexual history. British newspapers use four-letter words and explicit language that would surprise readers of mass-circulation papers on the Continent or the U.S. Their classified-ad pages frequently serve as arenas for the commerce of sex. British admen have learned to use sexual innuendo with such effect that some ads have had to be withdrawn for their raunchiness, including one two weeks ago by BOAC, the government airline. What was whispered about in one age or snickered at in another is now lustily shouted...