Word: admen
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Dates: during 1960-1969
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...Tory-Liberal Establishment that ruled the Empire from the clubs along Pall Mall and St. James's, the still-powerful financial City of London, the church and Oxbridge. In their stead is rising a new and surprising leadership community; economists, professors, actors, photographers, singers, admen, TV executives and writers-a swinging meritocracy. What they have in common is that they are mostly under 40 (Harold Wilson, at 50 the youngest P.M. of the century, is referred to as "good old 'arold") and come from the ranks of the British lower middle and working class, which never before could...
...guys are taking it-every chance they have. Sportswriters, stockbrokers and admen are playing Pro Quarterback. College and high school coaches are using it to teach sound signal calling to their quarterbacks. Manhattan's Abercrombie & Fitch sold $32,000 worth (at $8.50 per game) in the three weeks before Christmas alone...
...promote what is morally and artistically good" in movies. The ranks of Legion reviewers, previously dominated by a coterie of middle-aging Catholic college alumnae, were expanded to include knowledgeable lay and clerical film buffs, ranging from Jesuit professors of communications arts to English teachers, writers and admen...
This remarkable exercise in betteir communication between the two so cieties was topped off with a vodka-and-caviar reception in the hotel's ballroom overlooking the Moscow skyline. In a gesture that heartens admen the world over, Vneshtorgreklama President Anatoliy V. Vasilyev asked to see a rate card. And to Charlie Bear's diplomatic comment that "all things are accomplishable by time and effort," Vasilyev replied that "the time for TIME is propitious...
Changing the Omen. Many of the local admen have been trained on Madison Avenue or in London, but most are Asians. They need to be: a fine feeling for local sensibilities is an absolute necessity. In color ads pitched to the area's numerous and affluent Chinese consumers, red means good luck, and yellow is the grand color of the ancient empire; pale blue-a funeral color-is used only by unsavvy art directors. A package tipped on its side suggests business collapse, and a half-filled pack of cigarettes conjures up visions of half-empty rice bowls. Because...