Word: admen
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Dates: during 1960-1969
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Throughout Asia, admen take far more liberties with sex than their Western colleagues would dare. They run explicit commercials for aphrodisiacs and ads for contraceptives, use blatant virility symbols and vivid mammary illustrations, send out song-and-dance troupes singing suggestive ad messages. The new controversy over this emphasis on sex says something significant about the young and rapidly growing Asian ad business. After copying Western ads for years, Asian admen are now developing their own distinctly flamboyant styles. They are also finding new prosperity-and problems in the rising consumer economies of Southeast Asia...
Kastor, Hilton protested that the decision "thrusts upon advertising agencies new and costly responsibilities," announced that it would appeal the verdict. Norman B. Norman, president of Norman, Craig & Kummel Inc., spoke for many admen when he said that ad agencies "don't consider our chore to be policemen" over their clients' claims. Norman also said, however, that "there is no defense for this kind of advertising," added that it "is simply not true" that most clients want to deceive the public...
...trade of advertising," Samuel Johnson said, "is now so near perfection that it is not easy to propose any improvement." Run that statement up any flagpole along Madison Avenue and a thousand admen will haul out their double-barreled Purdeys from Abercrombie & Fitch and pepper it to pieces. Not improve! The hallmark of advertising is improvement: bigger, better, brighter, newer, whiter, faster, cleaner. That goes for the advertising industry as well as for the products, and 1965 is unfolding for U.S. agencies as a bigger, better and brighter year than any before...
...place their products among those 13, admen have switched to new and offbeat ways to capture consumer attention, including pop and op art. The most successful technique is being widely imitated. It is known as the "Bernbach Syndrome" after the ad firm of Doyle Dane Bernbach, and it consists of a wry, conversational, slightly apologetic approach to selling. Doyle Dane is responsible for some of the most fetching current ads, including those for Levy's Jewish Rye bread and the low-keyed, underdog-bidding Avis rent-a-car ads (which led Hubert Humphrey to say: "I try harder...
Beggars & Admen. Leuenroth learned advertising from his father, Eugenio, who opened an agency 52 years ago when, he says, businessmen commonly hung out such signs as: "Beggars and advertising men seen only on Wednesday." Eugenio Leuenroth's first "campaign" was a three-inch newspaper display for SKF ball bearings, but by 1923 he had signed some overseas giants, including Ford. Cicero joined the business after graduating from Columbia University ('25), now runs it with the advisory help of his 80-year-old father, who still visits the office daily. With business bustling, Cicero has branched into philanthropy, recently...