Word: admen
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Dates: during 1960-1969
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...growing as a group three times faster than the total population. Today's teen-ager seems less excited by his new Impala or Honda and his closetful of clothes than his father was about a new baseball glove. The real excitement is coming from the merchants, the admen and the market researchers, who are just beginning to realize fully the enormous potential that faces them. Teen-agers now have an income of about $12 billion a year-and they spend it almost as fast as they...
...advertising firm that Foote had helped to found-Foote, Cone & Belding-jolted fellow admen by resigning the $12 million-a-year American Tobacco business. Foote later left Foote, Cone & Belding, and landed in 1951 at McCann-Erickson, now the biggest agency in the world's largest advertising combine, Interpublic. A former chairman of the American Cancer Society's executive committee, he gave up chain-smoking five years ago. This year he was appointed to the President's Commission on Heart Disease, Cancer and Stroke. Now he hopes to work for anti-cigarette causes "as a volunteer propagandist...
...Year of the Dragon in the Orient, but along Madison Avenue 1964 has clearly become the Year of the Tiger. From elephants to foxes, animals have long helped admen to peddle their wares, but the tiger has roared onto the advertising scene with irresistible force, turning up as a prop for everything from rented autos to hair oil. Says Martin Baker, an account executive for Doyle Dane Bernbach: "It's almost as if ads are giving up sex for tigers...
...Admen track the origins of the fad to Britain, where a Humble affiliate used a fierce tiger to introduce a premium gas. In the U.S. the trend has been helped by collegians who for years have been referring to any really swinging types as "tigers." As the psychologists see it, the tiger is a symbol of virility; as the admen see it, it is a surefire gimmick: sales of U.S. Rubber's tiger-paw tires have almost doubled since it began its campaign, and tigers now absorb a third of the company's $6,000,000 tire...
...national level, the Republican and Democratic committees claim that each will invest $3,000,000 to $4,000,000 in advertising this year, but admen estimate that the real figures will be much higher. Madison Avenue denizens report that Erwin Wasey will seek to give Goldwater an "institutional" image, using him in serious five-minute TV spots that will run around such shows as the Lawrence Welk hour, Hollywood Palace and Today, which will be shortened to make time for the ads. Barry will show his handsome face on screen more often than Lyndon, who will rely more...