Word: admen
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Dates: during 1960-1969
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...Admen and packagers, of course, are not the only euphemizers. Almost any way of earning a salary above the level of ditchdigging is known as a profession rather than a job. Janitors for several years have been elevated by image-conscious unions to the status of "custodians"; nowadays, a teen-age rock guitarist with three chords to his credit can class himself with Horowitz as a "recording artist." Cadillac dealers refer to autos as "preowned" rather than "secondhand." Government researchers concerned with old people call them "senior citizens." Ads for bank credit cards and department stores refer to "convenient terms...
...partnership between Raymond League, a former account executive at J. Walter Thompson, and Joan Murray, a correspondent for Manhattan's WCBS-TV. Their biggest account is the national campaign for All-Pro Chicken, the franchising chain headed by Brady Keys, retired professional football star. Zebra's admen are not the least self-conscious about using heavy Negro dialect in their ads. Sample from an All-Pro radio commercial: "Good-lookin', don't shout. Go 'head on. Tell me 'bout it." League sees his agency's future in aiming ads at low-income groups...
...most of them are being just as aggressive for next season. Reynolds Tobacco (Winston, Salem, Camel), which is the TV industry's third-largest sponsor, plans at least to equal the more than $42 million it has budgeted for broadcast advertising during the current season. Admen expect that American Tobacco (Pall Mall, Lucky Strike) will spend about the same as last year: more than $26 million. Liggett & Myers is also holding the line on TV. Some of the companies have been negotiating for "getting-out clauses" in their TV contracts just in case cigarette ads are somehow restricted...
...conducted by The Gallagher Presidents' Report shows that most of the 231 former priests interviewed had found work within two months. Half of the priests, reported the weekly newsletter for executives, went to work in the business world. They became salesmen, management trainees, office managers, systems engineers, journalists, admen, economists and personnel directors. Most of the others moved into education or social service. Their salaries average $9,200 a year...
...shown over a three-week period late last year, only 199 contained nonwhite performers, and of that number just 16 had lead or speaking roles. By showing a few black faces on the fringe of a party scene, says Urban League Director Whitney Young, "the admen think they've done their bit, and the public reacts by assuming that the problem is solved. It's important that blacks are used more frequently in ads because they serve to educate the masses of viewers that black people, like themselves, have an important role in American life. The situation...