Word: admen
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Dates: during 1970-1979
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...cluttered studio is crawling with bodies: several photographer's assistants, a studio manager, a couple of art directors, two stylists, two hairdressers, gofers of both sexes, several admen in three-piece suits, the models, a makeup man, journalists. Everyone is gossiping, talking agency talk, watching the underbrush for poisonous serpents. The same Donna Summer tape has been wailing for three hours...
...issues, but they were not very vigorously asserted by the candidates themselves. Where were the major policy speeches comparable to those by Franklin Roosevelt in 1932, or even to the sheaves of "position papers" on every subject that Nixon put out in 1968? This was a campaign dominated by admen's televised simplicities, endlessly repeated...
...marketing the birds as well. Eight years ago, he rescued his chickens from the anonymity of commodity marketing by putting his name on them. In 1971 he went to Madison Avenue. He devoured tomes on advertising, picked the brains of journalists and broadcasting executives and interviewed dozens of admen before choosing the firm of Scali, McCabe, Sloves...
...impact that the scrap is having on sales of the two soft-drink giants is so far inconclusive, and many Coke and Pepsi bottlers and some admen are upset about the battle. They worry that the confrontation will feed the public's cynicism about all advertising, attract unwanted attention from Government regulators, and sour consumer attitudes toward both drinks...
...Admen estimate that as economic recovery continues, real 1976 billings, discounted for inflation, should rise 4% to 5% over the year before, producing a dollar total of about $16 billion. Even that moderate advance would be a major improvement over the past two years. In 1974, billings amounted to $13.6 billion, which in real terms represented an actual decline from the previous year of 7%. Last year ad agencies took in $14.6 billion, but the increase in dollar totals did not match the rate of inflation, so again real billings slightly trailed those of the year before...