Word: admen
(lookup in dictionary)
(lookup stats)
Dates: during 1970-1979
Sort By: most recent first
(reverse)
...months ago, they told us what to do: advertise gas economy, small size; advertise American, no-nonsense thrift. And who gets the action? Chrysler Cordoba and Volare-foreign names, foreign actors on the TV screen, 'Corinthian leather,' the look of 'elegance.' I asked the admen 'What the hell is this all about?' They could not explain...
...that all it would get for its efforts would be, well, a lot of gas. Many of the initial suggestions came from motorists who were bitter about fuel price increases and wanted only to pop off at the company. To get the transportation debate on track, Arco's admen resorted to some minor hokum. They introduced TV and print audiences to two fictional idea contributors played by professional actors: "Juan Martinez," who proposed a 190-m.p.h. train, and "Amy Farrell," who suggested truck-drawn land ferries that would carry cars between cities...
Dreamy Clout. At Dentsu, that could be more than mere hyperbole. The diligence of the 5,000-person work force is legendary, and the lights of the agency's 15-story glass-and-concrete head quarters near Tokyo's Ginza regularly glow late into the night. Competing admen joke that "the first people on the streets each morning are the ragpickers - and Dentsu men hurrying to work." In seeking new business, the firm's account executives are the most aggressive in Japan; they often refer to calls on prospective clients as attacks. Each summer a group...
Dentsu gets only 3% of its business outside Japan, but it wields the kind of clout over its home market that American admen can only dream about. The agency places about a quarter of all the print ads in Japan and four out of every five rich prime-time TV commercials. Of its 5,000 or so competitors, the closest rival is the Hakuhodo agency, which has billings of less than $3,000,000. One reason for Dentsu's preeminence: because of its money, drive and just plain bigness, it can buy up prime print space and broadcast time...
...Ward Stevenson, a senior vice president of Hill & Knowlton Inc., public relations agency in Los Angeles: "Nixon made a bad mistake by surrounding himself with lawyers and admen. If they had been p.r. men, there would have been no Watergate coverup. We preach admitting mistakes, getting the facts out and the bad publicity behind us. I would encourage a voluntary appearance before the Senate committee, and regular press conferences...