Word: admen
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Dates: during 1970-1979
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...presidential candidate ever made more use of advertising skills and techniques than Richard Nixon-or employed more former admen as top assistants after attaining office. H.R. Haldeman, Ronald Ziegler and Dwight Chapin, among others in the White House, all came from the advertising industry. Nixon's 1968 campaign script even led to a successful book, The Selling of the President 1968, by Joe McGinniss. It chronicled how Nixon's media men skillfully packaged his assets -and disguised his weaknesses-to present him to the American public...
...Dugald Stermer, 36, a freelance artist, work without pay. The highest weekly salary paid to the full-time staff of three is $150. PIC researches, creates and places its ads for nothing, charging only for material and the cost of printing or broadcasting. It often gets help from other admen, who donate their services without cost...
...eight-point lead over the President, assuming Alabama Governor George Wallace would run. Nixon, who had declared that "when I'm the candidate, I run the campaign," did not trust the Republican Party professionals to handle his re-election drive. He wanted a separate organization. A group of admen and pollsters were consulted; they found Nixon's personal popularity was so low that they advised that he stress the office rather than his name. Thus his organization became the Committee for the Re-Election of the President. It was largely composed of Administration officials, who were relatively inexperienced in politics...
...important new developments. For example, until the late 1960s most ad agencies were paid 15% of what publishers and broadcasters billed advertisers for running their ads. For this fee, the agency gave the client services as diverse as market research, ad creation, media buying, and product and package design; admen sometimes even wrote obituaries of executives of client companies. Now many increasingly sophisticated advertisers have their own research and media departments and no longer want to pay for all these services. Full-service agencies like Batten, Barton, Durstine & Osborn, Ogilvy & Mather, and Grey accommodate clients by providing services individually...
Smart and fast at its best, Bad Company too often turns arch, and its characters are self-consciously countrified, like admen going to work in bib overalls. Their dialogue has the somewhat disconcerting ring of Huckleberry Finn rewritten for New Yorker cartoon captions. Benton's direction, though, is astonishingly adept for a first feature, while Brown and Bridges make an engagingly boisterous pair. The cinematography is by Gordon Willis (The Godfather), who for reasons unknown has chosen to make everything and every one look brown...