Word: admen
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Dates: during 1970-1979
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...next session of Congress a bill that would force advertisers to send to any consumer who asks for it the same documentation substantiating ad claims that they have submitted to the FTC. Although bewilderment so far is the main result of the FTC program. such efforts may yet curb admen's wilder flights of fancy...
...time-honored principle that female nudity is an asset to any sales campaign, the West German subsidiary of Japanese Fuji Film wanted a naked woman to adorn one of their five ads in Stern, West Germany's second largest illustrated weekly (circ. 1,600,000). Admen Günther-Jürgen Bahr and Claus Harden of Düsseldorf winced. Nudes are so common in German magazines that Fuji's ad would look like any other page in Stern. How to get the reader to look twice? Bahr and Harden's answer: a nude with...
...most venerable taboo: never openly knock a competitor's product. Indeed, ads that named a rival product were long banned at the American Broadcasting Co. and the Columbia Broadcasting System. The National Broadcasting Co. permitted the practice in recent years, but few advertisers dared use it. Admen who wanted to tout their clients' goods in a comparative way referred to the competition in tippy-toe "Brand X" allusions. Then in March, the Federal Trade Commission, as part of its drive to improve advertising practices, prodded ABC and CBS to allow commercials that named rival brands...
There are still several subsidiary themes which are far more interesting than anything Hollywood's put out since All the King's Men. There is the recognition of California as a cultureless, bullshit-laden playground for politicos, with a populace easily persuaded by ballsy New York admen who have survived the urban social torments most Californians have tried to escape. There is the depiction of political groupies, limousine liberals, and union stumblebums, which have rarely been so strongly labeled by their proper names. There is, finally, the demonstration of the wizardry by which we can be sucked in emotionally through...
...commercials it liked. One was for Coca-Cola ("I'd like to buy the world a Coke") and another for Alka-Seltzer ("Try it, you'll like it"). Coke, coincidentally, won an Effie (for marketing moxie) and Alka-Seltzer a CLIO (for performance) from the admen themselves. The industry's own awards were also announced last week at the 13th annual American Television and Radio Commercials Festival in Manhattan. Will CROC have any effect? Probably not. All it offers the viewer is vicarious and considerable pleasure: to squeeze-or strangle-Mr. Whipple...